Privacy Policy
Welcome to Aeditable, operated by RythmAlgo LLP, a registered Limited Liability Partnership under Indian law.
We are committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services.
1. Privacy Commitment
This Privacy Policy explains:
- ✅ What personal information we collect
- ✅ How we collect, use, and process your data
- ✅ With whom we share your information
- ✅ How long we retain your data
- ✅ Your rights over your personal information
- ✅ Our security measures
- ✅ How to contact us about privacy concerns
This Privacy Policy applies to:
- 🌐 https://aeditable.com and all subdomains
- 📱 Aeditable mobile website and services
- 📧 Email communications
- 💬 WhatsApp and customer support channels
- 🏪 Product purchases and account creation
2. Information We Collect
2.1 Information Provided Directly By You
During Account Registration
| Data Point | Purpose | Mandatory? |
|---|---|---|
| Full Name | Account identification | Optional (can use pseudonym) |
| Email Address | Account access, order confirmations, support | ✅ Required |
| Phone Number | WhatsApp marketing, order updates, support | Optional |
| Password | Account security | ✅ Required |
| Billing Address | Invoice generation, GST compliance | ✅ Required |
| Shipping Address | (N/A for digital products) | N/A |
During Purchase
| Data Point | Purpose | Mandatory? |
|---|---|---|
| Payment Information | Transaction processing via Razorpay | ✅ Required |
| Card Details | Razorpay processes (NOT stored by us) | ✅ Required |
| Billing Address | Invoice and GST documentation | ✅ Required |
| Order Preferences | Fulfill purchase request | ✅ Required |
During Customer Support Interaction
- Support tickets and correspondence
- Chat transcripts (WhatsApp, contact form)
- Issue descriptions and complaint details
- Screenshots or files related to problems
- Feedback and satisfaction surveys
2.2 Information Collected Automatically
Website Usage Data
| Data Point | Collection Method | Purpose |
|---|---|---|
| IP Address | Server logs, Google Analytics | Security, geographic analysis, abuse detection |
| Device Info | Browser identification | Mobile/desktop optimization, compatibility |
| Browser Type | User agent strings | Performance optimization |
| Operating System | Device identification | Troubleshooting, compatibility |
| Pages Visited | Google Analytics, server logs | User behavior, content optimization |
| Time on Page | Analytics tracking | Engagement metrics |
| Click Interactions | Analytics heatmaps | UX improvement |
| Download History | WooCommerce logs | Customer service, license tracking |
| Search Queries | Internal site search | Content recommendations |
Cookies & Tracking Technologies
| Type | Purpose | Duration |
|---|---|---|
| Session Cookies | Maintain login state, prevent re-authentication | Browser session only |
| Persistent Cookies | Remember preferences, “Remember Me” login | 30 days to 1 year |
| Google Analytics Cookies | Track user behavior, traffic sources | 2 years |
| Razorpay Cookies | Payment gateway functionality | 1 year |
| Marketing Cookies | Facebook/Instagram pixel, retargeting | 90 days |
Form Submissions
- Contact form submissions (name, email, message)
- Newsletter signups
- Feedback and survey responses
- Refund/complaint request forms
2.3 Information from Third-Party Sources
From Payment Gateway (Razorpay)
- Confirmation of successful transaction
- Payment method used (masked)
- Transaction ID and amount
- Billing address verification
From Email Platforms (Mailgun)
- Email delivery status (sent, opened, clicked)
- Email engagement metrics
- Bounce/complaint notifications
From Ad Platforms
- Google: Geographic location, device type, ad interaction
- Facebook/Instagram: Pixel data (site visits, purchases, user ID from your account)
- Pixel Tracking: Conversion data from your visits to third-party sites
From Social Media (if you connect accounts)
- Profile picture
- Public profile information
- Friend/follower lists (if you log in via social)
3. How We User Your Information
3.1 Core Business Operations
| Purpose | Legal Basis | Data Used |
|---|---|---|
| Process Purchases | Contract performance | Email, name, address, payment info |
| Deliver Digital Products | Contract performance | Email, download links, product details |
| Send Order Confirmations | Contractual obligation | Email, order details, download links |
| Billing & Invoicing | Legal obligation (GST compliance) | Name, address, transaction data |
| Handle Refund Requests | Consumer Protection Act, 2019 | Email, payment info, order details |
| Provide Customer Support | Contractual obligation | Email, phone, support tickets, chat logs |
3.2 Marketing & Communication
| Purpose | Legal Basis | Data Used | Frequency |
|---|---|---|---|
| WhatsApp Marketing Campaigns | Prior consent (opt-in) | Phone number, name | 3 messages/week max |
| Email Marketing (Newsletters) | Prior consent (opt-in) | Email address | 2-3 times/week |
| Product Recommendations | Legitimate interest | Purchase history, browsing data | Personalized |
| New Product Announcements | Opt-in consent | Email, phone | As published |
| Special Promotions | Opt-in consent | Email, phone, WhatsApp | Periodic |
| Abandoned Cart Reminders | Legitimate interest | Email, product ID | 24-48 hours after abandonment |
| Re-engagement Campaigns | Legitimate interest | Monthly if inactive |
⚠️ Opt-Out: You can unsubscribe from any marketing email or WhatsApp campaign by:
- Clicking “Unsubscribe” link in email footer
- Texting “STOP” on WhatsApp
- Updating email preferences in your account dashboard
3.3 Analytics & Website Improvement
- Analyze website usage patterns
- Identify popular products and content
- Improve search functionality
- Optimize user experience
- Identify bugs and technical issues
- Monitor website performance and uptime
3.4 Legal & Compliance
- Comply with Indian tax laws (GST Act)
- Comply with Consumer Protection Act, 2019
- Comply with court orders or legal requests
- Prevent fraud and unauthorized access
- Enforce Terms and Conditions
- Protect intellectual property rights